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~institution:"Association of National Advertisers"
~institution:"Boston College / Department of Economics"
~subject:"Advertising"
~subject:"Öffentlichkeitsarbeit"
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Competition and advertising in specialized markets : a study of the U.S. pharmaceutical industry
Bhattacharyya, Amrita
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contributor
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2005
Persistent link: https://www.econbiz.de/10003231864
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Advertising in specialized markets : example from the US pharmaceutical industry
Bhattacharyya, Amrita
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2005
Persistent link: https://www.econbiz.de/10002921323
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Vertical cooperative advertising : a study undertaken at the suggestion of and in conjunction with the Association of National Advertisers, Inc.
Lockley, Lawrence C.
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1931
Persistent link: https://www.econbiz.de/10001616083
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