Vertical cooperative advertising : a study undertaken at the suggestion of and in conjunction with the Association of National Advertisers, Inc.
by Lawrence Campbell Lockley
| Year of publication: |
1931
|
|---|---|
| Authors: | Lockley, Lawrence C. |
| Institutions: | Association of National Advertisers (contributor) |
| Publisher: |
New York : McGraw-Hill book company, inc |
| Subject: | Unternehmenskooperation | Inter-firm cooperation | Werbung | Advertising | Vertikale Integration | Vertical integration |
| Extent: | xiii, 267 S. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. 257-259 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001616083