Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Association of National Advertisers"
~institution:"Duncker & Humblot"
~subject:"Advertising"
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluß der musikalischen...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Öffentlichkeitsarbeit
Werbung
4
Kommunikation
2
Advertising effects
1
Advertising media
1
Advertising planning
1
Consumer behaviour
1
Inter-firm cooperation
1
Internet marketing
1
Konsumentenverhalten
1
Ladengeschäft
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktwerbung
1
Mediaplanung
1
Online-Marketing
1
Public relations
1
Retail outlet
1
Theorie
1
Theory
1
Unternehmen
1
Unternehmenskooperation
1
Vereinigte Staaten
1
Vertical integration
1
Vertikale Integration
1
Werbeplanung
1
Werbeträger
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Einführung
1
Language
All
German
2
English
2
Author
All
Pepels, Werner
2
Lockley, Lawrence C.
1
Institution
All
Association of National Advertisers
Duncker & Humblot
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
33
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
more ...
less ...
Published in...
All
Harvard business studies
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
2
Vertical cooperative advertising : a study undertaken at the suggestion of and in conjunction with the Association of National Advertisers, Inc.
Lockley, Lawrence C.
-
1931
Persistent link: https://www.econbiz.de/10001616083
Saved in:
3
Marketing-Kommunikation : Einführung in die Kommunikationspolitik
Pepels, Werner
-
2020
-
4., überarbeitete und erweiterte Auflage
Klappentext: Bei
Werbung
redet jeder gerne mit und viele kennen sich vermeintlich gut damit aus. Dabei stecken hinter …
Persistent link: https://www.econbiz.de/10012224164
Saved in:
4
Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10014012791
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
