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~institution:"Association of National Advertisers"
~institution:"Erasmus Research Institute of Management"
~subject:"Advertising"
~subject:"Öffentlichkeitsarbeit"
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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2
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
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3
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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4
Vertical cooperative advertising : a study undertaken at the suggestion of and in conjunction with the Association of National Advertisers, Inc.
Lockley, Lawrence C.
-
1931
Persistent link: https://www.econbiz.de/10001616083
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