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~institution:"Association of National Advertisers"
~institution:"International Conference on Research in Advertising <4, 2005, Saarbrücken>"
~subject:"Advertising"
~subject:"Öffentlichkeitsarbeit"
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
National Bureau of Economic Research
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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2
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
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4
Vertical cooperative advertising : a study undertaken at the suggestion of and in conjunction with the Association of National Advertisers, Inc.
Lockley, Lawrence C.
-
1931
Persistent link: https://www.econbiz.de/10001616083
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