"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...