Regarding their Goal orientation people can be divided into those that strife to enhance their skills (learning goal orientation / LGO) and those that aim to demonstrate their advanced skills (performance-approach goal orientation / PApGO) or hide their inferior skills (performance-avoidance...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...