Much has been written about trust. Despite the fact that there is a general understanding of how important trust is in interpersonal and business relations it becomes obvious that this construct remains somewhat indistinct when it comes to pinning down how trust is build or destroyed, how levels...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...