//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Brandsboard e.V."
~institution:"Erasmus Research Institute of Management"
~subject:"Advertising"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Markenführung
Consumer behaviour
7
Konsumentenverhalten
7
Brand
3
Brand management
3
Markenartikel
3
Theorie
3
Theory
3
Advertising effects
2
Internet
2
Marketing theory
2
Marketingtheorie
2
Werbewirkung
2
Brand image
1
Category Management
1
Category management
1
Consumption
1
Controlling
1
Corporate reputation
1
Customer satisfaction
1
Dienstleistungsqualität
1
Fashion
1
Firmenimage
1
Fleischwaren
1
Handelsmarke
1
Hypothek
1
Konsum
1
Kundenzufriedenheit
1
Management control
1
Markenimage
1
Markenpolitik
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Measurement
1
Meat product
1
Messung
1
Mode
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatzsammlung
1
Language
All
English
3
German
1
Author
All
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Franses, Philip Hans
1
Loef, Joost
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Verhoef, Peter C.
1
Verlegh, Peeter W. J.
1
more ...
less ...
Institution
All
Brandsboard e.V.
Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
25
National Bureau of Economic Research
12
Axel-Springer-Verlag
8
Information Resources Management Association
8
NetLibrary, Inc
8
American Marketing Association
7
Gesellschaft zur Erforschung des Markenwesens
6
Haufe-Lexware GmbH & Co. KG
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Nordic Council of Ministers
3
Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Technische Universität Braunschweig
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Economist Intelligence Unit <London>
1
Erich-Schmidt-Verlag <Berlin>
1
European Advertising Academy
1
European University Institute
1
more ...
less ...
Published in...
All
ERIM report series research in management
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
p&a Wissen
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
Saved in:
2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
4
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->