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~institution:"Brandsboard e.V."
~institution:"Erasmus Research Institute of Management"
~subject:"Handelsmarke"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Handelsmarke
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Berens, Guido A. J. M.
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Brandsboard e.V.
Erasmus Research Institute of Management
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19
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8
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National Bureau of Economic Research
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
Henkel & Cie
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Henkel & Cie AG
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Henkel Kommanditgesellschaft auf Aktien
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
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Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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3
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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