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~institution:"Brandsboard e.V."
~institution:"Erasmus Research Institute of Management"
~subject:"Markenführung"
~subject:"Marketing theory"
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Markenführung
Marketing theory
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Brandsboard e.V.
Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
18
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15
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8
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7
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6
Haufe-Lexware GmbH & Co. KG
4
National Bureau of Economic Research
3
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3
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
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European Marketing Academy
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Helmut-Schmidt-Universität
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
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1
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1
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1
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1
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ERIM report series research in management
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
4
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Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
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2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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3
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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4
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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