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~institution:"Brandsboard e.V."
~institution:"Erasmus Research Institute of Management"
~subject:"Markenführung"
~subject:"Marktanteil"
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Value brands : cheap or trendy...
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Markenführung
Marktanteil
Consumer behaviour
7
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Brandsboard e.V.
Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
18
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8
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7
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6
American Marketing Association
4
Haufe-Lexware GmbH & Co. KG
4
National Bureau of Economic Research
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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AMA Winter Academic Conference <2021, Online>
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European University Institute
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
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1
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1
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1
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1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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ERIM report series research in management
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
4
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
Saved in:
4
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
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