Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Brandsboard e.V."
~institution:"Erasmus Research Institute of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Theorie
3
Theory
3
Advertising effects
2
Internet
2
Marketing theory
2
Marketingtheorie
2
Werbewirkung
2
Advertising
1
Brand image
1
Category Management
1
Category management
1
Consumption
1
Controlling
1
Corporate reputation
1
Customer satisfaction
1
Dienstleistungsqualität
1
Fashion
1
Firmenimage
1
Fleischwaren
1
Handelsmarke
1
Hypothek
1
Konsum
1
Kundenzufriedenheit
1
Management control
1
Markenimage
1
Markenpolitik
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Measurement
1
Meat product
1
Messung
1
Mode
1
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Arbeitspapier
9
Working Paper
9
Graue Literatur
7
Non-commercial literature
7
Aufsatzsammlung
1
Language
All
English
9
German
1
Author
All
Franses, Philip Hans
4
Verhoef, Peter C.
3
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Dolfsma, Wilfred
1
Donkers, Bas
1
Hesselink, Martijn Willem
1
Loef, Joost
1
Oest, Rutger van
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Verlegh, Peeter W. J.
1
Vlagsma, Kristine
1
Vriens, Marco
1
Vroomen, Björn
1
Wiele, Ton van der
1
more ...
less ...
Institution
All
Brandsboard e.V.
Erasmus Research Institute of Management
National Bureau of Economic Research
786
Springer Fachmedien Wiesbaden
147
OECD
117
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
47
World Bank
40
American Marketing Association
38
eSocialSciences
37
Mathematica Policy Research
34
Verlag Dr. Kovač
34
Université Paris-Dauphine (Paris IX)
32
IGI Global
30
International Energy Agency
30
Institut für Demoskopie Allensbach
29
European Association of Agricultural Economists - EAAE
28
Information Resources Management Association
26
World Bank Group
26
Deutsches Jugendinstitut
25
Europäische Kommission
25
International Labour Organization (ILO), United Nations
25
Nordic Council of Ministers
25
Books on Demand GmbH <Norderstedt>
23
Economics Research, World Bank Group
20
European Centre for the Development of Vocational Training
19
Edward Elgar Publishing
18
Friedrich-Schiller-Universität Jena
18
Weltbank
16
Europäische Kommission / Gemeinsame Forschungsstelle
15
Inter-American Development Bank
15
Nomos Verlagsgesellschaft
15
INSEAD
14
Institute for the Study of Labor (IZA)
14
Haufe-Lexware GmbH & Co. KG
13
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
13
Organisation for Economic Co-operation and Development
13
Center for Tobacco Control Research and Education, UC San Francisco
12
Markenverband
12
Universität Mannheim
12
Deutsche Shell-Aktiengesellschaft / Jugendwerk
11
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
Forschungsinstitut zur Zukunft der Arbeit
11
more ...
less ...
Published in...
All
ERIM report series research in management
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
p&a Wissen
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
2
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
3
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
4
Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
Saved in:
5
Advertising effects on awareness, consideration and
brand
choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
6
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
7
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
8
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
9
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
10
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
