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~institution:"Brandsboard e.V."
~subject:"Markenführung"
~subject:"Theorie"
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Brandsboard e.V.
National Bureau of Economic Research
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European Marketing Academy
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Neue Ansätze in Markenforschung und Markenführung
2005
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