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More and more companies realign their competencies to offer integrated bundlesof products and services with the goal to solve customer problems (Leimeister etal. 2009). The customers are not interested in products or services per se, but theywant their problems to be solved (Böhmann und Krcmar...
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Kunden wünschen zunehmend Komplettlösungen, welche ihre Probleme ganzheitlich lösen, ohne dass sie selbst noch Integrationsleistungen erbringen müssen. Diese Komplettlösungen bestehen oftmals aus Produkt-, Dienstleistungs- und Softwarekomponenten, welche zu einem hybriden Produkt integriert...
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In the field of Open Innovation, virtual communities set up by companies in order to integrate customers into their … innovation process are a new and promising instrument.[...] …
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“Crowdsourcing” is currently one of the most discussed key words among IS and innovation researchers. The major … innovation processes. But what are necessary and suitable functio-nalities and tools concerning a virtual Community for … Innovation?[...] …
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Research has shown that idea competitions are apromising approach for integrating customers intoopen innovation … activities. Furthermore research onopen innovation shows that most innovations are theresult of intensive collaboration processes …
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