The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...

Quarterly data of magazine circulation are used to analyse the consumption behaviour of the readers of German popular magazines in a panel framework using OLS, 2SLS and generalized method of moments techniques, in order to test the rational addiction hypothesis in respect with goods without any...