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Handbook of research on trends in product design and development : technological and organizational perspectives
Simoes, Ricardo (contributor); Silva, Arlindo (contributor) - 2011
Gaspar, Arlindo Silva -- 14. Customer involved open innovation / Marcel Weber, Simone Geerts -- 15. Stimulating creativity … and innovation in and around organizations / Kirsten Sr̜ensen -- 16. Research project future of the present / Sandra Rech …
Persistent link: https://www.econbiz.de/10011726954
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...
Persistent link: https://www.econbiz.de/10011726095
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Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha (contributor);  … - 2015
A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...
Persistent link: https://www.econbiz.de/10011728151
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Dynamik und Wirkung von Nutzerkommunikation über Kinofilme
Sattelberger, Felix - 2020 - 1. Auflage
Persistent link: https://www.econbiz.de/10012439486
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Investor reactions to new product development failure in the biotechnology industry
Bürger, Robin - 2010
consequences for market values of innovation-driven firms. Although a substantial body of literature demonstrates that new product …
Persistent link: https://www.econbiz.de/10009011656
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Dynamic Commercialization Strategies for Disruptive Technologies : Evidence from the Speech Recognition Industry
Marx, Matt - 2013
When startup innovation involves a potentially disruptive technology - initially lagging in the predominant performance … commercialization with the startup. While the prevailing theory of disruptive innovation suggests that this will lead to (exclusively …
Persistent link: https://www.econbiz.de/10012458899
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Gains and pains from the open innovation framework
Bzhalava, Levan - 2015
While firms increasingly adopt open innovation, little is known about whether firms gain or lose from this innovation … open innovation strategies, particularly collaboration and contractual forms of relationships for innovation (i ….e. innovation cooperation and R&D outsourcing/external R&D). The thesis is empirical and relates the various results to the data …
Persistent link: https://www.econbiz.de/10011332966
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Managing business in a multi-channel world : success factors for E-business
Saarinen, Timo (contributor); Tinnilä, Markku (contributor) - 2005
Are Multi-Channel Technologies Adopted in Online Consumer Auction Markets in Finland? / Jarkko Vesa, Eric van Heck -- The Changing Role of Middle-Men Infomediaries / Mirella Lahteenmaki, Markku Tinnila -- Meeting the Demands of Wide- Audience End Users / Ken Peffers, Tuure Tuunanen --...
Persistent link: https://www.econbiz.de/10011726389
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Collaboration and innovation in the pharmaceutical industry
Rake, Bastian - 2012
Persistent link: https://www.econbiz.de/10009696589