This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to … maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with …

We present a model of the TV-advertising market that encompasses both the product markets and the market for TV … a TV duopoly may reduce both the total number of viewers and the total amount of TV advertising. A softening of price … competition in each product market results in more investment in program quality, higher price per advertising slot, and more …

image of the institutions of undergraduate education, are presented, by highlighting the importance of the advertising push …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising constitutes a … clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising costs …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising constitutes a … clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising costs …