Die Studie zeigt, was unter Stakeholder Value verstanden werden kann, wie Shareholder Value und Stakeholder Value … Wertbeitragsanalyse von Stakeholderbeziehungen vorgestellt. Anhand der Stakeholder Value Matrix lässt sich zeigen, welche …

Dass Stakeholder zum Unternehmensrisiko beitragen können, ist heute weitgehend unbestritten. Höhe und Art des … einen Einfluss auf den Unternehmenswert. Gelingt es, den Beitrag der Stakeholder zum Unternehmensrisiko zu reduzieren …

environment the development of a brand image associated with this kind of supply, is intended as a strategic variable for …An abrupt growth, in terms of the supply of marketing degrees in Portugal, has, recently, been observed, which has … communicating with different targets. In this article, the different types of factors that contribute for the creation of the brand …

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing … informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …