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The art of relationships
Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …
Persistent link: https://www.econbiz.de/10009481939
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Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?
Fletcher, Richard; Wynstra, J. Y. F.; Dittrich, K.; … - University of Western Sydney; University of Western Sydney; … - 2005
One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …
Persistent link: https://www.econbiz.de/10009482110
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The link between NPD activities and market volatility : an empirical study
Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114
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Networks and buyer behaviour at the base of the pyramid (BOP)
Chikweche, Tendai; Fletcher, Richard; Baraldi, Enrico; … - University of Western Sydney; University of Western Sydney; … - 2008
Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …
Persistent link: https://www.econbiz.de/10009482152
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Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney
Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003
The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...
Persistent link: https://www.econbiz.de/10009482242
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An evaluation of marketing issues in sales force automation
Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003
Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...
Persistent link: https://www.econbiz.de/10009482243
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PRODUÇÃO E COMERCIALIZAÇÃO DA CASTANHA DO BRASIL (BERTHOLLETIA EXCELSA, H.B.K) NO ESTADO DO ACRE- BRASIL, 1998-2006.
Martins, Lilliane; Silva, Zenobio Perelli Gouveia E; … - Sociedade Brasileira de Economia e Sociologia Rural - SOBER - 2008
marketing of the brazilian nut in the state of Acre, the period 1998 to 2006. The states of Acre, Amazonas and Para hold 80 … production of the state, which average between the years 1998 to 2006 was 2.866,5 t and 2.547,5 t, respectively. The marketing of …
Persistent link: https://www.econbiz.de/10009216490
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SISTEMAS DE DISTRIBUIÇÃO E COMERCIALIZAÇÃO DOS PRODUTOS ORGÂNICOS: UM ESTUDO EXPLORATÓRIO
Graziano, Graziela Oste; Pizzinatto, Nadia Kassouf; … - Sociedade Brasileira de Economia e Sociologia Rural - SOBER - 2008
COMO OBJETIVO ESTUDAR A DISTRIBUIÇÃO ENQUANTO ESTRATÉGIA PARA ATIVAÇÃO NO MARKETING DO AGRONEGÓCIO DE PRODUTOS ORGÂNICOS …) FOR THE ADMINISTRATION OF MARKETING IN THE AGRIBUSINESS), THAT INCLUDES SEVERAL ACTIVITIES FOR INCENTIVE TO THE DEMAND …. LIKE THIS, THE RESEARCH HAS AS OBJECTIVE STUDIES THE DISTRIBUTION WHILE STRATEGY FOR ACTIVATION IN THE MARKETING OF THE …
Persistent link: https://www.econbiz.de/10009220335
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ANALISE DE UMA EMPRESA DE PRESTACAO DE SERVICOS: Estudo de caso em agronegocio
Tirado, Geovana; Igreja, Abel Ciro Minniti - Sociedade Brasileira de Economia e Sociologia Rural - SOBER - 2006
agroeconômicos, análises de viabilidade econômica, avaliação e peritagem e marketing direto (mailing list). O objetivo do trabalho … foi estudar as ações de marketing realizadas pela empresa, considerando os aspectos conjunturais do mercado pecuário de … das teorias de Marketing de Serviços para avaliação das ações realizadas e a serem realizadas pela Consultoria. A coleta …
Persistent link: https://www.econbiz.de/10011068168
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Influences on financial decision making among the rural poor in Bangladesh
Jackson, Laurel R. - University of Western Sydney; College of Business; … - 2010
about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …
Persistent link: https://www.econbiz.de/10009481898