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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation

Bohrer, Laura - 2013

Persistent link: https://www.econbiz.de/10010253677

The persuasive impact of online word of mouth characteristics

Gärth, Maximilian - 2020

Persistent link: https://www.econbiz.de/10012518944

On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want

Rottler, Maren - 2021

Persistent link: https://www.econbiz.de/10012694764

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Essays on trust and online peer-to-peer markets

Isaak, Andrew - 2018

Persistent link: https://www.econbiz.de/10012157319

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...