Anthony Grace -- 12. Knowledge transfer in franchising / Nina Gorovaia -- Part V marketing -- 13. Resale price maintenance in … in emerging markets, social franchising and more. It introduces theory and sets the agenda for future research and adds …

This Handbook explores and critically examines current research in economics and marketing science on key issues in … economics and marketing science, and offers an outsider's perspective to specialists in operations research, data analytics …

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as …. The future of measurement in marketing is about to be set. This book aims to raise researchers' awareness of measurement … issues and to contribute to a transfer of knowledge from psychometrics into marketing research. Marketing researchers and …

. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …