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Handbook of research in international marketing
Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
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International marketing : modern and classic papers
Ryans, John K. (contributor);  … - 2008
(3), June, 295-317 -- Kathleen M. Eisenhardt (1989), 'Agency Theory: An Assessment and Review', Academy of Management …), 'Foreign Subsidiary Compensation Strategy: An Agency Theory Perspective', Academy of Management Journal, 39 (3), June, 678 …), 156-75 -- Benjamin M. Oviatt and Patricia Phillips McDougall (1994), 'Toward a Theory of International New Ventures …
Persistent link: https://www.econbiz.de/10011852217
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Trust in market relationships
Castaldo, Sandro - 2007
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
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The Elgar companion to consumer research and economic psychology
Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...
Persistent link: https://www.econbiz.de/10014473788
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Handbook on cross-cultural marketing
Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020
methods and theory for research in international business negotiations / John L. Graham -- 16 future directions of cross …
Persistent link: https://www.econbiz.de/10012294228
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Research handbook on export marketing
Julian, Craig C. (contributor) - 2014
profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm …; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network … theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the …
Persistent link: https://www.econbiz.de/10011851790
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Research handbook of innovation and creativity for marketing management
Shiu, Eric C. C. (contributor) - 2017
Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...
Persistent link: https://www.econbiz.de/10012419923
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...
Persistent link: https://www.econbiz.de/10012419924
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Handbook on place branding and marketing
Campelo, Adriana (contributor) - 2017
Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...
Persistent link: https://www.econbiz.de/10012419935