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Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

Persistent link: https://www.econbiz.de/10014473788

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

A research agenda for digital transformation : multidisciplinary perspectives

Dong, John Qi (ed.); Verhoef, Peter C. (ed.) - 2024

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing...

Persistent link: https://www.econbiz.de/10015072956

Handbook on the economics of the internet

Bauer, Johannes M. (contributor); … - 2016

Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II … Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet … as a complex layered system / Stephen J. Schultze and Richard S. Whitt -- 3. A network science approach to the internet …

Persistent link: https://www.econbiz.de/10012419865

Handbook of qualitative research methods in marketing

Belk, Russell W. (contributor) - 2006

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...

Persistent link: https://www.econbiz.de/10011851553

Handbook of research in international marketing

Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

Persistent link: https://www.econbiz.de/10011851899

Grocery e-commerce : consumer behaviour and business strategies

Kornum, Niels (ed.); Bjerre, Mogens (ed.) - International Workshop on Consumer Behaviour and … - 2005

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels...

Persistent link: https://www.econbiz.de/10014473809

Internationalizing the Internet : the co-evolution of influence and technology

Kim, Byung-Keun - 2005

This compelling book focuses on the global formation of the Internet system. It contests the common belief that the … Internet's adoption was inevitable and instead examines the social and economic processes that allowed to it to prevail over … Internet system -- 6. Internationalization and digital divide -- 7. Co-evolution : localization of the Internet system -- 8 …

Persistent link: https://www.econbiz.de/10011852106

Information technology policy and the digital divide : lessons for developing countries

Giovannetti, Emanuele (contributor); … - 2004

The proliferation of new information technologies throughout the world has raised some important questions for policymakers as to how developing countries can benefit from their diffusion. This important volume compares the advantages and disadvantages of the IT revolution through detailed...

Persistent link: https://www.econbiz.de/10011850760