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International perspectives on business innovation and disruption in design
DeFillippi, Bob (contributor); Rieple, Alison (contributor);  … - 2016
, Marco Pironti and Alison Rieple -- 4. Designing for disruption: strategic business model innovation / Julian Jenkins and Tim … Andrawes, Anitha Moorthy and Adela Mcmurray -- 6. The customer journey as a tool for business innovation and transformation …. Researching the design innovation process in a multinational: an empathic approach to the application of delphi technique / Mersha …
Persistent link: https://www.econbiz.de/10012419822
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The materials of service design
Blomkvist, Johan; Clatworthy, Simon; Holmlid, Stefan - 2023
transformative for the research of students and scholars of marketing, service design, design theory, and innovation studies"-- …
Persistent link: https://www.econbiz.de/10014466851
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CE marking, product standards and world trade
Hanson, David - 2005
CE Marking, the European system of mandatory product safety standards, has created major obstacles for US exporters to the European Union (EU). CE Marking, Product Standards and World Trade is one of the first books to analyze the nature and dynamics of this major non-tariff trade barrier. David...
Persistent link: https://www.econbiz.de/10014473793
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Research methods in service innovation
Sørensen, Flemming (contributor);  … - 2017
Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative … measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical … incident technique and everyday innovation / Lars Fuglsang -- 4. Laddering method in service innovation research / Niels Nolsøe …
Persistent link: https://www.econbiz.de/10012419921
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New methods of market research and analysis
Erickson, G. Scott - 2017
Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.
Persistent link: https://www.econbiz.de/10012419949
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...
Persistent link: https://www.econbiz.de/10014473788
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Elgar encyclopedia of consumer behavior
Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.);  … - 2024
"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...
Persistent link: https://www.econbiz.de/10014635742
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Handbook of research on creativity and innovation
Zhou, Jing (ed.); Rouse, Elizabeth (ed.) - 2021
Contents: Introduction: Shared foundations and diverse inquiries for advancing creativity and innovation research … / Jing Zhou and Elizabeth D. Rouse -- Part I: Foundations of creativity and innovation research -- 1. Conducting rigorous … creativity and innovation / Daan van Knippenberg and Inga J. Hoever -- 4. Creativity and standardization: Tension …
Persistent link: https://www.econbiz.de/10012665646
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Catch-up and radical innovation in Chinese state-owned enterprises : exploring large infrastructure projects
Liu, Xielin; Wang, Xiao; Hu, Yimei - 2021
Contents: Preface -- 1. State-owned enterprise, government, and the innovation ecosystem -- 2. Formation of the dual … innovation systems in China -- 3. State Grid and user-driven innovation: the case of ultra-high voltage power transmission -- 4 …. TD-SCDMA, LTE-TDD, and China Mobile: catch-up and innovation in the Chinese telecommunications industry -- 5. China …
Persistent link: https://www.econbiz.de/10012487425