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Sørensen, Flemming (contributor); … - 2017

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Persistent link: https://www.econbiz.de/10012419921

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

Persistent link: https://www.econbiz.de/10014473788

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Persistent link: https://www.econbiz.de/10014635742

Performance of the Chinese insurance industry under economic reforms

Yao, Shujie - 2010

The Chinese insurance industry has experienced rapid development during the past decade. This original book is the … first English language study in the literature to address the efficiency issue of the Chinese insurance sector, and presents …ch. 1. Introduction -- ch. 2. China's insurance market - development issues -- ch. 3. Review of efficiency studies in …

Persistent link: https://www.econbiz.de/10011852093

Insurance and risk management

Niehaus, Greg (contributor) - 2008

There is a broad range of literature on the economics of insurance and risk management. This timely publication … contains recent theoretical contributions to the economics of insurance and presents empirical tests and applications of the … theory to many different insurance markets. It also offers important insights into the factors influencing corporate risk …

Persistent link: https://www.econbiz.de/10011852241

Banking and insurance in the new China : competition and the challenge of accession to the WTO

Chen, Jianxun; Shi, Huici - 2004

insurance - since accession to the WTO in 2001. This book scrutinizes the development and limitations of these industries during … opportunities. The relationships between the market structure, behavior and performance of China's banking and insurance industries … of WTO accession on Chinese banking and insurance, and strategies for the prevention of future financial crises are …

Persistent link: https://www.econbiz.de/10014474023

Networks, SMEs, and the university : the process of collaboration and open innovation

Johnston, Andrew; Huggins, Robert - 2021

"Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a...

Persistent link: https://www.econbiz.de/10012487424

Coaching for women entrepreneurs

Hunt, Carianne M. - 2016

1. Introduction -- 2. Internal influences on women entrepreneurs -- 3. External influences on women entrepreneurs -- 4. Coaching as a technique for development -- 5. The potential of coaching for women entrepreneurs -- 6. Delivering the tailored e-coaching (TEC) programme -- 7. The impact of the...

Persistent link: https://www.econbiz.de/10012419802