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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …

Persistent link: https://www.econbiz.de/10014372517

Research handbook of innovation and creativity for marketing management

Shiu, Eric C. C. (contributor) - 2017

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...

Persistent link: https://www.econbiz.de/10012419923

Handbook of Islamic marketing

Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...

Persistent link: https://www.econbiz.de/10011850796

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

Persistent link: https://www.econbiz.de/10012419924

Handbook on place branding and marketing

Campelo, Adriana (contributor) - 2017

: Place making -- 5. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo -- 6. "I love this place …": tourists' destination brand love / Kathryn Swanson, Dominic Medway, and Gary Warnaby -- 7. Programmatic authenticity: culinary … / Maria Lichrou, Maurice Patterson and Lisa O'Malley -- 11. Place brand biography: something special or same old story …

Persistent link: https://www.econbiz.de/10012419935

Handbook of research on franchising

Hoy, Frank (ed.); Perrigot, Rozen (ed.); Terry, Andrew (ed.) - 2017

Contents: in memoriam by Patrick Kaufmann -- Foreward by Francine Lafontaine -- 1. Research contributions to understanding franchising / Frank Hoy, Rozenn Perrigot and Andrew Terry -- Part I Entrepreneurship -- 2. Managing entrepreneurial tensions in franchise systems / Anna Watson and Lola Dada...

Persistent link: https://www.econbiz.de/10012419947

Trust in market relationships

Castaldo, Sandro - 2007

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...

Persistent link: https://www.econbiz.de/10012420003

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of …

Persistent link: https://www.econbiz.de/10011851128