Showing 1 - 10 of 410
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...
Persistent link: https://www.econbiz.de/10011851842
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...
Persistent link: https://www.econbiz.de/10014635736
-- Part 2 best frenemies? -- 6. The theory of the firm -- 7. The theory of granularity -- 8. Collusion on blockchain -- 9 …
Persistent link: https://www.econbiz.de/10012704219
Contents: Part I: Setting the scene -- 1. Introduction to a research agenda for workplace stress and wellbeing / E. Kevin Kelloway and Cary L. Cooper -- 2. Workplace stress and wellbeing: Pathways for future research advances / James Campbell Quick -- 3. The cost of stress to uk employers and...
Persistent link: https://www.econbiz.de/10012665638
qualitative methods to generate divergence in creativity theory / Elizabeth D. Rouse and Michael G. Pratt -- Index. …
Persistent link: https://www.econbiz.de/10012665646
Contents: Preface and acknowledgements -- Part I: What and why -- 1. Theory-driven, practice-driven, and "sweet spot … contributions to theory and practice. Throughout the book, the authors argue that there is a 'sweet spot' where both scholarly and …
Persistent link: https://www.econbiz.de/10012665648
"Presenting innovative modelling approaches to the analysis of fiscal policy and government debt, this book moves beyond previous models that have relied upon the assumption that various age-specific rates and policy variables remain unchanged when it comes to generating government expenditures...
Persistent link: https://www.econbiz.de/10012416712
. Starting with Aristotle, the collection tracks the development of the modern theory of money through the ages by thinkers like … on Early Monetary Theory will be of interest to bankers, historians, and macroeconomists and can be used as a …
Persistent link: https://www.econbiz.de/10012416715