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Fast growing firms in a slow growth economy : institutional conditions for innovation

Visintin, Francesca (contributor); … - 2016

Preface and acknowledgements -- 1. Introduction: innovation beyond national systems fragility: institutional bricolage for SMEs growth / D. Lauto G. Pittino and F. Visintin -- Part I the context -- 2. Entrepreneurship and technological clusters. the influence of contextual factors on the birth...

Persistent link: https://www.econbiz.de/10012419812

Entrepreneurial growth in industrial districts : four Italian cases

Alberti, Fernando G. (contributor) - 2008

Entrepreneurial Growth in Industrial Districts illustrates that Industrial Districts (ID) have dramatically changed over the past three decades; the Marshallian notion of a cluster of small firms has been vastly transformed by the emergence of rapidly growing firms

Persistent link: https://www.econbiz.de/10011851738

Research methods in service innovation

Sørensen, Flemming (contributor); … - 2017

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Persistent link: https://www.econbiz.de/10012419921

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

Persistent link: https://www.econbiz.de/10014473788

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Persistent link: https://www.econbiz.de/10014635742

The emergence of entrepreneurial behaviour : intention, education and orientation

Santos, Susana C. (contributor); … - 2017

-- 10. Linking SME's strategic orientation and international performance: insights from an empirical investigation in Italy …

Persistent link: https://www.econbiz.de/10012419919

The learning region : foundations, state of the art, future

Rutten, Roel (contributor); Boekema, Frans (contributor) - 2007

The aim of this book is to present a much-needed conceptualization of 'the learning region'. The editors scrutinize key concepts and issues surrounding this phenomenon, which are then discussed in the context of recent literature. This unique conceptualization of the learning region presents a...

Persistent link: https://www.econbiz.de/10012419966

Industrial agglomeration and new technologies : a global perspective

Tsuji, Masatsugu (contributor); … - 2007

industrial disparity from the viewpoint of industrial agglomeration / Koichiro Kimura -- Agglomeration in Italy -- Italian …This book, a collaborative effort by researchers from Japan, Italy and the USA, seeks to explore the reasons for … China, Italy, Japan, Mexico, South Korea, the USA and Vietnam. Significantly, the book provides an interesting split between …

Persistent link: https://www.econbiz.de/10012420058