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Edward Elgar Publishing
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Edward Elgar E-Book Archive
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New horizons in environmental economics
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Elgar original reference
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New directions in modern economics
7
The international library of critical writings in economics
6
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5
Economists of the twentieth century
5
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5
New horizons in the economics of innovation
5
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5
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3
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3
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3
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2
Economic legacy of Hyman Minsky
2
Elgar modern guides
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Essays in honour of Charles Goodhart
2
Fondazione Eni Enrico Mattei (FEEM) series on economics and the environment
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International studies in environmental policy making
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2
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2
Post Keynesian Economics Study Group
2
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2
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2
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2
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2
Advances in regulatory economics
1
Beyond Keynes
1
Collected papers on the experimental foundations of economics and political science
1
Cournot Centre for Economic Studies series
1
Current issues in ecological economics
1
ESRI studies series on the environment
1
Economists of the twentieth century series
1
Elgar companions
1
Elgar encyclopedias in business and management
1
Elgar encyclopedias in economics and finance series
1
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ECONIS (ZBW)
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1
Elgar encyclopedia of consumer behavior
Gollnhofer, Johanna Franziska
(
ed.
);
Hofstetter, Reto
(
ed.
); …
-
2024
consumer psychology and trends. Key Features: More than 90 concise entries that drive both
theory
and practice. Includes …
Persistent link: https://www.econbiz.de/10014635742
Saved in:
2
Measurement in marketing research : an alternative framework
Salzberger, Thomas
-
2009
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...
Persistent link: https://www.econbiz.de/10014473788
Saved in:
3
Research methods in service innovation
Sørensen, Flemming
(
contributor
); …
-
2017
Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...
Persistent link: https://www.econbiz.de/10012419921
Saved in:
4
New methods of market research and analysis
Erickson, G. Scott
-
2017
Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.
Persistent link: https://www.econbiz.de/10012419949
Saved in:
5
Handbook of service marketing research
Rust, Roland T.
(
contributor
)
-
2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
Saved in:
6
Handbook of developments in consumer behaviour
Wells, Victoria
(
ed.
)
-
2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
Saved in:
7
The economics of e-commerce
Baye, Michael R.
(
contributor
);
Morgan, John
(
contributor
)
-
2016
:
Theory
, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900
Saved in:
8
The Elgar companion to consumer research and economic psychology
Earl, Peter E.
(
contributor
);
Kemp, Simon
(
contributor
)
-
1999
. It provides an international, in-depth overview of the present state of knowledge and
theory
which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
Saved in:
9
Consumption and growth : recovery and structural change in the US economy
Gualerzi, Davide
-
2001
theory
of effective demand. Taking Schumpeter's views on economic development as a starting point, the author proposes an … examines the role of demand with respect to the
theory
of structural change and the
theory
of consumption at both the micro and …
Persistent link: https://www.econbiz.de/10014474127
Saved in:
10
Research handbook of marketing in emerging economies
Marinov, Marin
(
contributor
)
-
2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...
Persistent link: https://www.econbiz.de/10012419924
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