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The market oriented university : transforming higher education

Davis, John - 2016

1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...

Persistent link: https://www.econbiz.de/10012419805

Research handbook of innovation and creativity for marketing management

Shiu, Eric C. C. (contributor) - 2017

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...

Persistent link: https://www.econbiz.de/10012419923

Handbook of Islamic marketing

Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...

Persistent link: https://www.econbiz.de/10011850796

Elgar encyclopedia of corporate communication

Podnar, Klement (ed.) - 2024

"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

Persistent link: https://www.econbiz.de/10014512178

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...

Persistent link: https://www.econbiz.de/10014466849

The Asian 'poverty miracle' : impressive accomplishments or incomplete achievements

Wan, Guang Hua (contributor); Silber, Jacques (contributor) - 2016

. Chakravarty, Nachiketa Chattopadhyay, and Jacques Silber -- 3. Concepts and measurement of vulnerability to poverty and other …

Persistent link: https://www.econbiz.de/10012419895

Research handbook on measuring poverty and deprivation

Silber, Jacques (ed.) - 2023

measurement, not only detailing broad issues but also scrutinising specific domains and aspects of poverty, such as health, energy …

Persistent link: https://www.econbiz.de/10014246314

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as … recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for … testing the hypothesis of the real existence of a latent variable. Thomas Salzberger analyses current measurement approaches …

Persistent link: https://www.econbiz.de/10014473788

Foundations of the economics of innovation : theory, measurement, and practice

Grupp, Hariolf - 1998

well as offering a new approach to the measurement of technical change. The author, a leading expert in innovation … economics and management, critically reviews current schools of thought and presents his own contribution to measurement … foundations of the measurement of technical change and extends the analysis to consider the econometric and empirical perspective …

Persistent link: https://www.econbiz.de/10014473962