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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...
Persistent link: https://www.econbiz.de/10014473788
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Green national accounting and sustainability
Löfgren, Karl-Gustaf - 2011
. (1944), National Income and Expenditure, London: Bows and Bows. -- Meadows, D.H., Meadows, D.L., Randers, J. and Beherens, W …
Persistent link: https://www.econbiz.de/10011852308
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Sustainable welfare in the Asia-Pacific : studies using the genuine progress indicator
Lawn, Philip A. (ed.); Clarke, Matthew (ed.) - 2008
Frequent references are made to the 'Asian economic miracle' as a means of describing the wave of GDP growth experienced across the Asia-Pacific region over the past twenty years. Implicit in this description is the assumption that the Asia-Pacific region has progressed at the same rate that GDP...
Persistent link: https://www.econbiz.de/10014474049
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Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …
Persistent link: https://www.econbiz.de/10012419845
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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …
Persistent link: https://www.econbiz.de/10012416732
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European economics at a crossroads
Rosser, John Barkley - 2010
As Europe moves toward an integrated academic system, European economics is changing. This book discusses that change …
Persistent link: https://www.econbiz.de/10011850592
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Handbook of central banking and financial authorities in Europe : new architectures in the supervision of financial markets
Masciandaro, Donato (contributor) - 2005
industry in Europe, this comprehensive Handbook pays particular attention to the role of national central banks, the new …
Persistent link: https://www.econbiz.de/10011850698
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Moral leadership in action : building and sustaining moral competence in European organizations
Høivik, Heidi von Weltzien (contributor) - 2002
pattern of Europe, contribute to a better and more knowledgeable understanding of how European business leaders pursue their …
Persistent link: https://www.econbiz.de/10011850789
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Entrepreneurship research in Europe : outcomes and perspectives
Fayolle, Alain; Johannisson, Bengt; Ulijn, J. M.; … - 2005
pt. 1. Entrepreneurship research in Europe : some key issues -- pt. 2. European research methodologies in …
Persistent link: https://www.econbiz.de/10011850809
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The dynamics between entrepreneurship, environment and education
Fayolle, Alain (contributor); Kyrö, Paula (contributor) - 2008
This book introduces the expanding European dialogue between entrepreneurship, environment and education. It considers the shape, dimensions and horizon of this multidisciplinary landscape in entrepreneurship research. The striking differences and contradictions in entrepreneurial activities,...
Persistent link: https://www.econbiz.de/10011850844