The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...

1. Qualitative research in HRM: innovation over stagnation / Keith Townsend, Rebecca Loudoun and David Lewin -- Section I designing qualitative projects -- 2. The role of qualitative methods in mixed methods designs / Roslyn Cameron -- 3. Anchoring qualitative methods for longitudinal studies /...

pt. I. Trends and prospects in international business research. -- pt. II. Case study research. -- pt. III. Interviewing in international business research. -- pt. IV. Alternative methods and methodologies -- pt. V. Researching outside the triad -- pt. VI. From analysis to publication

"This vital new Handbook brings together cutting-edge contributions from experts in Information Systems (IS) to explore how qualitative research can be undertaken in the IS discipline. The Handbook critically surveys contemporary trends in qualitative IS studies and offers detailed examples of...

"The Field Guide to Family Business Research is a concise and accessible guidebook that addresses the unique challenges associated with conducting high-quality family business research. Intended for both new and more experienced scholars, experts provide essential guidelines and insightful best...

"The Handbook of Research Methods in Organizational Change offers innovative and practical information to aid in the successful implementation of research methodologies. Written by a collective of experienced scholars, it provides inspiration for future academics wishing to advance research into...

"This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can...

"Asserting that the qualitative research paradigm is entrenched in the social sciences as a discipline in its own right, this book brings together finance and qualitative research to encourage researchers to expand their respective bodies of knowledge. In doing so, it promotes a synergy of...

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover...

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...