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"In the light of the changes brought about by the Covid-19 pandemic, this book is essential reading, providing valuable insight into teaching economics both online and in a hybrid format. Diverse in scope, Teaching Economics Online combines past experience with innovative ideas on how to design...
Persistent link: https://www.econbiz.de/10015072977
1. Introduction -- 2. Internal influences on women entrepreneurs -- 3. External influences on women entrepreneurs -- 4. Coaching as a technique for development -- 5. The potential of coaching for women entrepreneurs -- 6. Delivering the tailored e-coaching (TEC) programme -- 7. The impact of the...
Persistent link: https://www.econbiz.de/10012419802
"Incorporating a range of practical insights and tools, this innovative book presents a unique perspective on course design that considers the needs and expectations of contemporary university students. Nicholas Jackson explains how to improve student confidence and engagement by designing...
Persistent link: https://www.econbiz.de/10014635750
"How to Use Digital Learning with Confidence and Creativity is an accessible and practical guide to key topics in the field of digital learning. It offers advice and insights not just about core digital learning platforms and tools but about a range of ethical, pedagogical, ideological, and...
Persistent link: https://www.econbiz.de/10014635738
"Issues related to teaching and learning information systems (IS) concepts have received keen interest from IS academics since the discipline's inception over 60 years ago. Bringing together cutting-edge research from over 30 international experts, Teaching Information Systems presents a timely...
Persistent link: https://www.econbiz.de/10014466836
"Drawing on the knowledge of highly experienced academics, this authoritative Handbook explains how ethics can inform the teaching of economics. It includes state-of-the-art moral theory alongside traditional approaches to emphasise why ethics should be an important consideration for economic...
Persistent link: https://www.econbiz.de/10014437076
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...
Persistent link: https://www.econbiz.de/10012419939
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...
Persistent link: https://www.econbiz.de/10014372526