meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: - Utilises … diverse field: marketing of sports and marketing via sports - Utilises strong visual and process models such as in managing …

bidding process, planning, management, sponsorship issues, and marketing. Multidisciplinary in nature, this Research Handbook … sports, economic sociology, social policy, and economics and finance. It will also serve as a valuable tool for sports …

Events: Theory and Practice, Journal of Sports Economics, 8 (2), 165-182. -- Barros C.P. (2006), Evaluating Sport Events at … in the Face of a Sporting Ethic, European Journal of Sport Management, 7 (1), 5-30. -- Andreff W. (2006a), Sports … of Professional Sports in the Redevelopment of New Orleans, International Journal of Sport Management and Marketing, 2 (5 …

economics, highlighting ways that economic research can help to understand sports better and the ways that sport provides …"This timely Modern Guide offers critical insights into developments in both professional and recreational sports … through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and …

encapsulates sport management through rigorous examination of a broad range of sports and sport-related concepts. This major work …"This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that … academics and researchers focusing on sport management, sport marketing, sport communication and business. Key features …

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry … analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights. This illuminating … book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of …

important, yet under-researched, issue in the field of sports economics. It places great emphasis on the notion that sport is a … services? : evidence from Canadian panel data / Nazmi Sari -- 5. Leisure sports participation in Switzerland / Michael Lechner … impact / Michael C. Davis and Christian M. End -- 8. Sports participation and happiness : evidence from US micro data …

the impact of sport and sports events on local communities and the wider economy providing a useful contrast of methods …pt. 1. Public policy and sports economics -- pt. 2. Economic theory and team sports -- pt. 3. Cost-benefit analysis and …This book offers a comparative perspective on the economics of sport and highlights both the similarities and …