Showing 1 - 10 of 14
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
"Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice,...
Persistent link: https://www.econbiz.de/10013400359
In this book, leading experts in the field examine the effects of the recent growth in concentration in the European food retailing sector. In particular, the book develops a number of buyer power propositions and builds on the previous work of several of the authors, to consider how the growth...
Persistent link: https://www.econbiz.de/10014474128
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...
Persistent link: https://www.econbiz.de/10012665636
Introduction: what is the current state of knowledge transfer at research institutions in Europe, what are the main challenges and why does it matter? / Sven H. De Cleyn and Gunter Festel -- Part I shaping the ecosystem -- 1. I3P as university business incubator - a dual mission in technology...
Persistent link: https://www.econbiz.de/10012419818
Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology...
Persistent link: https://www.econbiz.de/10011850589
Many managers in the English-speaking world are seeking an alternative to the prevailing business model which promotes a short-term, shareholder-value approach. In this accessible and highly topical book, Gayle Avery argues that this Anglo/US approach to capitalism and business is seriously...
Persistent link: https://www.econbiz.de/10011851337
The authors of this comprehensive study address why it is that some small firms perform well and others don't, and whether high-performing firms share characteristics that distinguish them from low-performing firms. By exploring bundles of resources and their interaction with other factors, the...
Persistent link: https://www.econbiz.de/10011851822
Mirjam van Praag compares and contrasts the economic theory of entrepreneurship with determinants of successful entrepreneurship derived from empirical evidence, in an attempt to discover what makes for an accomplished entrepreneur. The author's state-of-the-art historical, theoretical and...
Persistent link: https://www.econbiz.de/10011851869
Joris Knoben illustrates that the number of firm relocations has grown steadily and considerably over the last decade and, at the same time, relationships between organizations have become more important to firm performance. It is often argued that these relationships require geographical...
Persistent link: https://www.econbiz.de/10014473778