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"Featuring real world examples of how risk information affects public choices, The Economics of Environmental Risk expertly demonstrates that policy makers need to consider how people learn about those risks. Offering insights into examples such as hazardous waste, radon, smoking, hurricanes and...
Persistent link: https://www.econbiz.de/10013537823
"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. The book provides a comprehensive list of 39...
Persistent link: https://www.econbiz.de/10015398181
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...
Persistent link: https://www.econbiz.de/10014287417