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Elgar encyclopedia of corporate communication

Podnar, Klement (ed.) - 2024

"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

Persistent link: https://www.econbiz.de/10014512178

Macroeconomic policies for EU accession

Başçı, Erdem - 2007

policy challenges, sustainability of public finances and EU accession : the case of Turkey -- 4. Monetary policy in the Euro … area : lessons from five years of the ECB and then implications for Turkey -- 5. Monetary policy challenges for Turkey in … sustainability : the case of Turkey -- 10. Macro policy challenges for Turkey : some comments. …

Persistent link: https://www.econbiz.de/10012420007

Towards sustainable development in industry? : reports from seven developing and transition economies

Hesp, Paul (contributor); Luken, Ralph Andrew (contributor) - 2003

Czech Republic, Pakistan, Tunisia, Turkey and Zimbabwe - countries which all have designated national sustainable …

Persistent link: https://www.econbiz.de/10011850997

Central banking and monetary policy in Muslim-majority countries

Hossain, Akhand Akhtar - 2015

, Indonesia, Iran, Malaysia, Pakistan, Saudi Arabia and Turkey. While reviewing country-specific experiences and issues in … -- 9. Saudi Arabia -- 10. Turkey …

Persistent link: https://www.econbiz.de/10011851080

Capital flight and capital controls in developing countries

Epstein, Gerald A. (ed.) - 2005

can be done to reverse it. Case studies of Brazil, China, Chile, South Africa, Thailand, Turkey and the Middle East …

Persistent link: https://www.econbiz.de/10014474001

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

Persistent link: https://www.econbiz.de/10011851842

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Services in sport management

Glebova, Ekaterina - 2024

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Persistent link: https://www.econbiz.de/10014635736

Handbook on corporate governance in financial institutions

Mallin, Chris A. (contributor) - 2016

conglomerate / Francesca Cuomo and Alessandro Zattoni -- 2. The Co-operative Bank: what went wrong? / Chris Mallin -- 3 …. Remuneration-based incentives in a global bank before and after Lehman - the case of Deutsche Bank / Stefan Prigge -- Part II …

Persistent link: https://www.econbiz.de/10012419804