'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

marketing, strategic management, and branding"-- …

. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously … students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective … strategies and practical guidance, it is equally beneficial to both established and upcoming sports management and marketing …

encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving …

sheds light upon the behaviour of economists and the sociology of the economics profession by enabling economists to express … for an uptake in heterodox economic approaches, these key thinkers consider why mainstream economics still reigns supreme …-provoking book for economics students focusing both on orthodox and heterodox viewpoints, as it offers important insights to the …

International Economics and Macroeconomics -- 4. Puzzles in Finance -- 5. The Myths of Econometrics -- 6. The Myths of Laissez Faire … -- 7. The Myths of Financial Economics -- 8. The Myths of Macroeconomics -- 9. The Mother of all Myths: Do the Royals … Attract Tourists? -- 10. Epilogue: Puzzles and Myths in Economics and Finance -- References -- Index. …

: North-Holland. -- MARRIS, Robin L. (1954), The Position of Economics and Economists in the Government Machine: a Comparative … Evaluation of Economic Forecasts, Applied Economics, 5, 35-47. -- CLEMEN, Robert T. (1989), Combining Forecasts: A Review and … F. WALLIS (2009), A Simple Explanation of the Forecast Combination Puzzle, Oxford Bulletin of Economics and Statistics …

cognitive economics / Salvatore Di Rizzello and Anna Spada -- 3. Business cycles and growth / Michaël Assous, Muriel Dal Pont …. Corporatism / Sergio Noto -- 7. Development economics / Amitava Krishna Dutt -- 8. Econometrics / Marcel Boumans -- 9. Economic … Steiner -- 12. Economics and philosophy / Hartmut Kliemt -- 13. Evolutionary economics / Kurt Dopfer -- 14. Experimental …

Recommended readings (Machine generated): Veblen, T. (1898), "Why is Economics Not an Evolutionary Science?" Quarterly … Journal of Economics, -- Marshall, A. (1961[1890]), Principles of Economics, London: Macmillan -- Hodgson, G.M. (1993 …), Economics and Evolution: Bringing Life Back into Economics, Cambridge: Polity Press -- Bowler, P.J. (1989), Evolution - The …

Recommended readings (Machine generated): Williamson, Oliver E. and Scott E. Masten (1995), Transaction Cost Economics …-51 -- Commons, John R. (1934), Institutional Economics, Madison: University of Wisconsin Press -- Barnard, Chester (1938), The …), 'Law and Economics', Yale Law Journal, 34, 371-82. -- Hayek, Friedrich (1945), 'The Use of Knowledge in Society', American …