1. Qualitative research in HRM: innovation over stagnation / Keith Townsend, Rebecca Loudoun and David Lewin -- Section I designing qualitative projects -- 2. The role of qualitative methods in mixed methods designs / Roslyn Cameron -- 3. Anchoring qualitative methods for longitudinal studies /...

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...

"This vital new Handbook brings together cutting-edge contributions from experts in Information Systems (IS) to explore how qualitative research can be undertaken in the IS discipline. The Handbook critically surveys contemporary trends in qualitative IS studies and offers detailed examples of...

"The Field Guide to Family Business Research is a concise and accessible guidebook that addresses the unique challenges associated with conducting high-quality family business research. Intended for both new and more experienced scholars, experts provide essential guidelines and insightful best...

"The Handbook of Research Methods in Organizational Change offers innovative and practical information to aid in the successful implementation of research methodologies. Written by a collective of experienced scholars, it provides inspiration for future academics wishing to advance research into...

"Asserting that the qualitative research paradigm is entrenched in the social sciences as a discipline in its own right, this book brings together finance and qualitative research to encourage researchers to expand their respective bodies of knowledge. In doing so, it promotes a synergy of...

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...