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Handbook of research in international marketing
Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
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International marketing : modern and classic papers
Ryans, John K. (contributor);  … - 2008
(3), June, 295-317 -- Kathleen M. Eisenhardt (1989), 'Agency Theory: An Assessment and Review', Academy of Management …), 'Foreign Subsidiary Compensation Strategy: An Agency Theory Perspective', Academy of Management Journal, 39 (3), June, 678 …), 156-75 -- Benjamin M. Oviatt and Patricia Phillips McDougall (1994), 'Toward a Theory of International New Ventures …
Persistent link: https://www.econbiz.de/10011852217
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The Chinese strategic mind
Liu, Hong - 2024 - Second edition
"In this thoroughly revised edition of The Chinese Strategic Mind, Hong Liu underscores how the distinctive foundations of Chinese and Western thought lead to divergent focuses, objectives, and approaches. He aptly introduces a framework for comprehending the Chinese strategic mindset, exploring...
Persistent link: https://www.econbiz.de/10014635741
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Trust in market relationships
Castaldo, Sandro - 2007
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
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The Elgar companion to consumer research and economic psychology
Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...
Persistent link: https://www.econbiz.de/10014473788
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Global capitalism, FDI and competitiveness : the selected essays of John H. Dunning. Volume II
Dunning, John H. - 2002
1. International business in a changing world environment -- 2. Whither global capitalism? -- 3. Some paradoxes of the emerging global economy : the multinational solution -- 4. Globalization, economic restructuring and development -- 5. Regions, globalization and the knowledge-based economy :...
Persistent link: https://www.econbiz.de/10012419974
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Trade liberalization, competition and the WTO
Milner, Chris (contributor); Read, Robert (contributor) - 2002
The prospective WTO Millennium Round of negotiations will highlight critical economic issues regarding the application and implementation of the WTO rules to international trade in goods and services. In this book, a distinguished group of academic experts considers the agenda and areas of...
Persistent link: https://www.econbiz.de/10011850722
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Handbook on the globalization of the world economy
Levy-Livermore, Amnon (contributor) - 1998 - 1st ed
pt. 1. Global growth, inequality, saving, investment and indebtedness -- pt. 2. Regionalization and globalization of trade -- pt. 3. From centrally planned to market economy -- pt. 4. Internationalization and integration of markets -- pt. 5. Global environment and resource problems
Persistent link: https://www.econbiz.de/10011851314
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Entrepreneurial competition and industrial location : investigating the structural patterns and intangible sources of competitive performance
Peneder, Michael - 2001
Entrepreneurial Competition and Industrial Location explores the notion of entrepreneurial competition from its theoretical foundations in early Austrian and contemporary evolutionary economics. Focusing on the structural development of the intangible factors of production such as labour skills,...
Persistent link: https://www.econbiz.de/10014473757