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"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...
Persistent link: https://www.econbiz.de/10014635736
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...
Persistent link: https://www.econbiz.de/10011851842
Recommended readings (Machine generated): Michael R. Baye and John Morgan (2001), 'Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean-Charles Rochet and Jean Tirole (2003), 'Platform Competition...
Persistent link: https://www.econbiz.de/10012419900
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...
Persistent link: https://www.econbiz.de/10012419924
Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...
Persistent link: https://www.econbiz.de/10012420024
"The study of Islamic economics provides an interesting complement to conventional economics as they both study economic behaviour to enhance human well-being. Muhammad Akram Khan articulates an expert view on how to use distinct approaches to achieve this in the context of Islamic economics. In...
Persistent link: https://www.econbiz.de/10014544811
extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that grocery e-commerce is especially …
Persistent link: https://www.econbiz.de/10014473809
In this book, leading experts in the field examine the effects of the recent growth in concentration in the European food retailing sector. In particular, the book develops a number of buyer power propositions and builds on the previous work of several of the authors, to consider how the growth...
Persistent link: https://www.econbiz.de/10014474128