Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

1. Researching routines as strategies - a strategy-as-practice view -- 2. Theorizing routine dynamics - a practice view -- 3. Managerial engagement - a practice view on strategic management -- 4. Managing routines as strategies - a case in haute couture textiles -- 5. Routinizing strategic...

Recommended readings (Machine generated): Richard Blundell, Alan Duncan and Costas Meghir (1998), 'Estimating Labor Supply Responses using Tax Reforms', Econometrica, 66 (4), July, 827-61 -- Sören Blomquist and Whitney Newey (2002), 'Nonparametric Estimation with Nonlinear Budget Sets',...

Part I how to make M&As perform successfully: rationales and models -- 1. Basic terminology, concepts and types of M&As -- 2. Data and empirical evidence on M&A performance -- 3. Making M&As create value: an analytical model for evaluating M&As -- 4. Identifying the opportunities for successful...

Contents: Part 1: -- The unit of analysis -- 1. The role of middle and top managers in the strategy process / Xavier Castañer and Howard Yu -- 2. Functions of the mezzanine / Anurag Sharma -- 3. Some middle managers are more influential than others: -- an approach for identifying strategic...

This book comprises eighteen cutting edge chapters by emerging scholars in international strategy, offering a variety of fresh perspectives on critical issues that the field will face in the near future. These young scholars have unique and innovative thoughts about international strategy, which...