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1. Introduction : the world economy in historical perspective -- 2. Economic growth and development : a very long-run view -- 3. Growth theories : old and new -- 4. Managing aggregate economic instability : from Keynes to Lucas -- 5. International economic integration in the Second Global Age.
Persistent link: https://www.econbiz.de/10012420073
Market, State and Feminism offers an inter-disciplinary critique of the 'free market backlash' - the belief that free market economics can improve the position, status and well-being of women. The authors argue that, far from being restrictive and intrusive, state action can enhance the...
Persistent link: https://www.econbiz.de/10014473922
Michael Crew and David Parker have compiled a comprehensive, up-to-date and detailed analytical work on leading research issues in the economics of regulation. With contributions from international specialists in economic regulation, the Handbook provides a comprehensive discussion of major...
Persistent link: https://www.econbiz.de/10011851346
Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...
Persistent link: https://www.econbiz.de/10012419921
Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.
Persistent link: https://www.econbiz.de/10012419949
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...
Persistent link: https://www.econbiz.de/10014473788
"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...
Persistent link: https://www.econbiz.de/10015072966
"Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?...
Persistent link: https://www.econbiz.de/10015072957
"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...
Persistent link: https://www.econbiz.de/10014635742
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696