Contents: Introduction: Learning from teaching failures, achieving teaching successes / Sabine Baumann -- Part one: Teaching strategic management history and newly evolving fields -- Chapter 1: Teaching the history of strategic management / Päivi Maijanen -- Chapter 2: Teaching strategy as an...

Contents: Foreword by john j. Sosik -- Introduction to the handbook of teaching with technology in management, leadership and business -- Part I: Foundations: Concepts, context, and design -- 1. A context for teaching with technology in management, leadership, and business / Stuart Allen, Kim...

"This essential Handbook outlines the latest research on operations management teaching, and identifies new developments in the overall trends of (de)globalisation, sustainability and digitalisation. It highlights contemporary developments in teaching practice, providing theoretical insights...

"Computer simulations, serious digital games, and gamification add fun and engagement to business courses, while also improving students' learning outcomes. Computer Simulations and Gaming provides business educators with the theoretical background, selection foundations, and implementation...

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...