"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...

Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...

The role of innovations and clusters has increasingly dominated local and regional development policies in recent decades. This authoritative and accessible Handbook considers important aspects of high-tech clusters, analyses insightful cluster case studies, and provides a number of...

"Delivering a global perspective, Clusters in Times of Uncertainty follows the transformation of clusters in a world defined by digital collaboration and green economies. In this innovative book, contributors deconstruct and compare examples from Japan and Europe to explore the opportunities and...

Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...

1. The role of biology and ecological engineering in watershed and river restoration -- 2. Codification, case studies, and methods for economic analysis of river systems -- 3. Estimating willingness to pay for additional protection of Ohio surface waters : contingent valuation of water quality...

This multidisciplinary work explores ways of making environmental policy decisions in managing public goods and natural parks with the goal of maximizing economic benefits to society. The contributors to the volume seek the best strategies for improving the environmental sustainability and...

In complex natural resource systems, modifications or disruptions tend to affect many and diverse components of the ecological system, settlements and groups of people. This book uses the Lagoon of Venice-- a unique natural resource, wildlife habitat, centre of cultural heritage and recreational...

This innovative book presents a series of up-to-date analyses of the economics of outdoor recreation. The distinguished group of authors covers real-world recreation management issues and applies economic understanding to these problems. An extensive introduction by the editors details the...

This impressive volume analyzes revealed preference approaches to modelling the demand for recreational resources. It presents one of the most thorough treatments of methods that rely on observed behavior to estimate the value of environmental amenities. The authors have brought together a...