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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Measuring organizational performance : metrics for entrepreneurship and strategic management research

Carton, Robert B. - 2006

1. Introduction and overview -- 2. Performance measurement in management literature -- 3. Perspectives of … practice -- 6. Measurement concepts and implications -- 7. Developing a generalizable model for measuring organizational …

Persistent link: https://www.econbiz.de/10011851199

Evaluation and performance measurement of research and development : techniques and perspectives for multi-level analysis

Chiesa, Vittorio - 2009

&D activities and the measurement of their performances. The framework encompasses a set of hierarchical, interrelated levels at … which R&D evaluation and performance measurement could be undertaken. This enlightening book focuses on the single … industrial firm to study performance measurement of R&D functions, projects and individual researchers or engineers. It also …

Persistent link: https://www.econbiz.de/10011851892

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

The Elgar companion to decentralized finance, digital assets and blockchain technologies

Cronqvist, Henrik (ed.); Pely, Desiree-Jessica (ed.) - 2024

"This timely Companion offers keen insights into the challenges of valuing digital versus traditional assets, exploring how behavioral and social traits, states and actions can cause biased perspectives in over- or underestimating the value of digital assets. It provides an objective, scientific...

Persistent link: https://www.econbiz.de/10014635728

Concise introduction to performance management

Bourne, Mike; Bourne, Pippa - 2023

"Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that...

Persistent link: https://www.econbiz.de/10014372518