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Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic …

Persistent link: https://www.econbiz.de/10011850696

Handbook of research on customer loyalty

Keeling, Debbie I. (ed.); Ruyter, Ko de (ed.); … - 2022

"Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of...

Persistent link: https://www.econbiz.de/10013400358

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

The materials of service design

Blomkvist, Johan; Clatworthy, Simon; Holmlid, Stefan - 2023

"If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the materials of service design, discussing materials as a means to...

Persistent link: https://www.econbiz.de/10014466851

International handbook on economic regulation

Parker, David (contributor); Crew, Michael A. (contributor) - 2006

/ Ian Savage --Regulation of water and sewerage services / Ian Byatt, Tony Ballance and Scott Reid …

Persistent link: https://www.econbiz.de/10011851346

Progress in the competitive agenda in the postal and delivery sector

Crew, Michael A. (contributor); … - 2009

services / Richard Robinson and Jane McMurdie -- 7. Costing elements of the universal service / Richard Bradley, Phil Burns and … of postal services / Philippe De Donder ... [et al.] -- 11. Postal price elasticities and intermedia competition : a … Services and Public Procurement Law : legal and regulatory issues for the postal sector / Alessandra Fratini and Fabio Filpo …

Persistent link: https://www.econbiz.de/10011851656

Elgar encyclopedia of healthcare management

Lega, Federico (ed.) - 2023

and the way the health services should be designed and delivered. Key Features: - 117 accessible entries organised by …

Persistent link: https://www.econbiz.de/10014372525

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

Persistent link: https://www.econbiz.de/10011851842

Services in sport management

Glebova, Ekaterina - 2024

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry …

Persistent link: https://www.econbiz.de/10014635736

The economics of e-commerce

Baye, Michael R. (contributor); Morgan, John (contributor) - 2016

Recommended readings (Machine generated): Michael R. Baye and John Morgan (2001), 'Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean-Charles Rochet and Jean Tirole (2003), 'Platform Competition...

Persistent link: https://www.econbiz.de/10012419900