organizations from structural, managerial, and process points-of-view. Based in solid research, the book provides a deep look at the …

value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models … cooperating in a network of organizations is less understood. It reviews how, in the context of technology management, digital …. Researchers investigating digital transformation efforts using multiple theoretical lenses and looking for a wide range of …

introduced, and the book concludes with a four-stage process that shows how firms can work to capture their own Innovation …

digital storytelling -- Conclusion -- References -- 9 Ethical challenges associated with social marketing communication …

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques …, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing …

digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital … of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and … corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital …