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The political economy of intellectual property rights
May, Christopher - 2010
Duncan Matthews and Viviana Munoz-Tellez (2006), 'Bilateral Technical Assistance and TRIPS: The United States, Japan and the European Communities in Comparative Perspective', Journal of World Intellectual Property, 9 (6), 629-53 -- Debora J. Halbert (2007), 'The World Intellectual Property...
Persistent link: https://www.econbiz.de/10011852269
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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …
Persistent link: https://www.econbiz.de/10012416732
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Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …
Persistent link: https://www.econbiz.de/10012419845
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Managing emotions in mergers and acquisitions
Kusstatscher, Verena - 2005
This fascinating book explains how managerial behaviour and communication styles influence the emotions of employees and affect their readiness to contribute to a successful post-merger integration. It combines emotion theories from other disciplines with recent M&A findings, and offers...
Persistent link: https://www.econbiz.de/10012419973
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Research companion to ethical behavior in organizations : constructs and measures
Agle, Bradley R. (contributor) - 2014
'This Companion offers comprehensive coverage of the dynamics of ethical behavior in organizations. Edited and authored by leading experts in the field, it is the ideal place to begin acquiring or updating knowledge about the moral dimension of work life.'--Adam Grant, The Wharton School,...
Persistent link: https://www.econbiz.de/10011851760
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The evolution of scientific knowledge
Jensen, Hans Siggaard (ed.); Richter, Lykke Margot (ed.);  … - 2003
The Evolution of Scientific Knowledge aims to reach a unique understanding of science with the help of economic and sociological theories. The economic theories used are institutionalist and evolutionary. The sociological theories draw from the type of work on social studies of science that...
Persistent link: https://www.econbiz.de/10014474133
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A research agenda for organizational ethics
Jones, Jen (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Drawing on the philosophy of existentialism, this...
Persistent link: https://www.econbiz.de/10014437080
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How to design and develop a business research project : demystifying academic research for business professionals
Cambré, Bart; Elliott, Karen; Fierens, Janick - 2023
"Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity...
Persistent link: https://www.econbiz.de/10014372516
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Handbook of research methods in organizational change
Szabla, David B. (ed.); Coghlan, David (ed.);  … - 2023
"The Handbook of Research Methods in Organizational Change offers innovative and practical information to aid in the successful implementation of research methodologies. Written by a collective of experienced scholars, it provides inspiration for future academics wishing to advance research into...
Persistent link: https://www.econbiz.de/10014372528
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How to become an effective journal editor in business and management : a guide to developing authors
Dean, Kathy Lund - 2024
"This timely guide provides detailed advice to help editors become more effective at aiding their authors' scholarly development and creating ethical, values-based manuscript assessment processes. A key book for journal editors at any stage in their career, it sheds light on tried-and-true...
Persistent link: https://www.econbiz.de/10014635739